Search
Search engine optimisation on the site itself: the structure, the page titles, the headings, the words real customers use rather than the ones the industry uses, and the technical work underneath that decides whether pages get indexed properly at all.
Local search matters disproportionately for a trade business, and it turns on unglamorous consistency. A business whose address and phone number disagree across its own site and the directories will rank below one that is consistent, no matter how good the copy is.
Social media and Facebook
For most small businesses Facebook is where customers check whether you are real and still trading. Keeping it current is worth more than any amount of posting for its own sake. We look after accounts, keep them consistent with the website, and keep the details correct across both.
Paid advertising
We run paid campaigns as well, on Google and on Facebook. Paid search buys attention immediately, which suits a business that needs the phone to ring this month rather than next quarter, and it stops the day you stop paying. Search optimisation is slower and it keeps working. Most businesses want some of both, weighted by how urgently they need the work.
Ad spend goes to the platform, not to us. We will tell you what a budget realistically buys in your trade and your area before you commit to it.
What we will not tell you
Nobody can promise a position in search results, and anybody who does is either guessing or describing a term nobody searches for. What can be promised is that the work gets done and that you are told what changed.
Questions we get asked
- How long does SEO take to show results?
- Longer than anyone would like. Technical fixes can register within weeks, while ranking for anything competitive is a matter of months. Treat a quick guarantee as a warning sign.
- Do you handle paid advertising?
- Yes, on Google and Facebook. It is the fastest way to be seen while the slower search work builds up underneath it.
- Can you do marketing for a site you did not build?
- Yes, though the first step is usually looking at whether the site itself is holding you back. Sending paid traffic to a page that does not convert is an expensive way to learn that.